About.
An online strategy, is to the plan how a business use the digital technologies due to achieve its goals and objectives. This can include the development of a website, the use of social media, email marketing, SEO, SEM and more.
A comprehensive strategy takes into account a business’s overall goals and objectives, target audience, and the competitive landscape. Besides outlines the specific tactics that are used to reach the target audience, engage with them, and ultimately drive conversions.